Home | Holistic Beauty

Welcome to the New POND'S

We bring out the beauty and confidence of women with the best science, nature and technology.

Our Heritage

We started out in 1846 as a patent medicine company when Theron T. Pond, a pharmacist from Utica, New York, began selling "Golden Treasure", a homeopathic remedy containing witch hazel. By the twentieth century, our main strategy was geared towards selling cosmetics products.

In the future, we will evolve beyond skincare products and dedicate ourselves to bringing out the beauty and confidence in women with the best science, nature, and technology.

Our Keywords

The keywords provide essential insights into our brand and are fundamental to design strategy.

Scientific

We use scientific knowledge to help you glow from the inside out.

Authentic

We use natural ingredients and methods to support your health.

Beneficial

We help you establish your holistic beauty and achieve overall well-being.

Rebranding
Objective

We evolve beyond skincare. Introduce self-care, self-awareness products, and services to create a balanced and confident lifestyle so that the audiences can glow from the inside out at all times.

Brand Guidelines

The Visual Strategy Guide

This is the first step of our rebranding process. Brand research assists explicitly in recreating and curating solid and distinctive brands that help achieve competitive advantage.

The Visual Development Guide

The second book documents the visual development process of our new logo.

The Visual Standards Guide

The third book is the manual for our brand's visual identity, the complete system which governs the composition, design, and general look-and-feel of our brand.