
Welcome to the New POND'S
We bring out the beauty and confidence of women with the best science, nature and technology.
Our Heritage
We started out in 1846 as a patent medicine company when Theron T. Pond, a pharmacist from Utica, New York, began selling "Golden Treasure", a homeopathic remedy containing witch hazel. By the twentieth century, our main strategy was geared towards selling cosmetics products.
In the future, we will evolve beyond skincare products and dedicate ourselves to bringing out the beauty and confidence in women with the best science, nature, and technology.

Our Keywords
The keywords provide essential insights into our brand and are fundamental to design strategy.



Scientific
We use scientific knowledge to help you glow from the inside out.
Authentic
We use natural ingredients and methods to support your health.
Beneficial
We help you establish your holistic beauty and achieve overall well-being.
Rebranding
Objective
We evolve beyond skincare. Introduce self-care, self-awareness products, and services to create a balanced and confident lifestyle so that the audiences can glow from the inside out at all times.

Brand Guidelines


