Welcome to the New POND'S
We bring out the beauty and confidence of women with the best science, nature and technology.
We started out in 1846 as a patent medicine company when Theron T. Pond, a pharmacist from Utica, New York, began selling "Golden Treasure", a homeopathic remedy containing witch hazel. By the twentieth century, our main strategy was geared towards selling cosmetics products.
In the future, we will evolve beyond skincare products and dedicate ourselves to bringing out the beauty and confidence in women with the best science, nature, and technology.
The keywords provide essential insights into our brand and are fundamental to design strategy.
We use scientific knowledge to help you glow from the inside out.
We use natural ingredients and methods to support your health.
We help you establish your holistic beauty and achieve overall well-being.
We evolve beyond skincare. Introduce self-care, self-awareness products, and services to create a balanced and confident lifestyle so that the audiences can glow from the inside out at all times.
The Visual Strategy Guide
This is the first step of our rebranding process. Brand research assists explicitly in recreating and curating solid and distinctive brands that help achieve competitive advantage.
The Visual Development Guide
The second book documents the visual development process of our new logo.