Body
Preparing for the future allows business leaders to consider the impact they would like the company to have and to find a way to get there. With the new identity, we are revolutionizing beyond skincare to bring beauty and confidence to women.
CBO-01
Fitbit x POND'S
Go on adventures and explore unique locations.
POND’S collaborates with Fitbit to embark on virtual experiences through exciting destinations to discover landmarks, take in breathtaking views & reach your fitness and mindfulness goals.
Mission Focus
Fitbit x POND’S Challenge reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using engaging ways to ground yourself and boost physical health.
EX-01
POND’S Outdoor Yoga
Grounding and connecting with nature to improve your mental and physical health.
The Outdoor Yoga is an experience to build connections with nature and self-awareness.
Mission Focus
POND’S Outdoor Yoga reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using activity to reconnect with yourself to improve overall health.
EX-02
POND’S Kitchen
Learn healthy delicious recipes to take care of your mind and body.
The POND’S Kitchen provides culinary and nutrition classes designed by chefs and nutritionists to improve physical health and mind and body alignment.
Mission Focus
POND’S Kitchen reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using cooking as a form of nurturing to increase happiness, and greater wellbeing.
P-01
POND’S Self-care Journal
Create your meaningful daily ritual and make happiness a habit.
The Self-care Journal provides a place to record your thoughts and activities and consider how they affect your emotional and physical health.
Mission Focus
POND’S Self-care Journal reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing an intimate space to reflect and improve your mental and physical health.
Similarity
The 6-minute Diary / BestSelf Company
Differentiation
Unlike The 6-minute Diary or BestSelf Company which focus on mental health, the POND’S Self-care Journal incorporates both the mind and body.
Links To
POND’S Wellness Kit
POND’S Empowerment Program
POND’S Beauty Seminar
POND’S Empathy Forum
P-02
POND’S Wellness Kit
Taking care of your mental health made simple and easy.
The Wellness Kit is the mental first aid that
has everything from natural products to positive affirmation cards to take care of your mental health.
Mission Focus
POND’S Self-care Journal reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing an intimate space to reflect and improve your mental and physical health.
Similarity
doTERRA Wellness Programs / Ready 4 Kits
Differentiation
Unlike doTERRA Wellness Program or Ready 4 Kits which focus on physical health, the POND’S Wellness Kit provides products that take care of your mind and spirit,
Links To
POND’S Self-care Journal
POND’S Beauty Seminar
S-01
POND’S Life Consultation
Identify and align with your purpose, values and truest self.
Life Consultation is a service to analyse, identify and provide solutions to let you stop second-guessing yourself, get more clarity on your life, and become more condifent.
Mission Focus
POND’S Life Consultation reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by pro- viding solutions to gain self-awareness and regain balance and joy in life.
Similarity
Noomii / Thriveworks
Differentiation
Unlike Noomii or Thriveworks which focus on helping people find their most suitable jobs, the POND’S Life Consultation provides guidance on aligning your personality, lifestyle, and life fulfillment.
Links To
POND’S Empowerment Program
POND’S Admiration Day
POND’S Empathy Forum
The Happiness Project x POND’S
S-02
Empowerment Program
Establish confidence and inspire yourself to achieve your dreams and goals.
The Empowerment Program is a strategic approach to build confidence needed to accomplish your goal.
Mission Focus
POND’S Empowerment Program reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing a series of inspirational and motivational activities, classes, tools and resources.
Similarity
Be Your Own Hero Conference / S.H.E Summit
Differentiation
Unlike Be Your Own Hero Conference or S.H.E Summit which focus on women leadership lectures and conferences, the POND’S Empowerment Program also introduce a step
by step action plan to build confidence.
Links To
POND’S Life Consultation
POND’S Self-care Journal
POND’S Mindfulness Workshop
POND’S Empathy Forum
En-01
POND’S Health Lab
Provides innovative solutions for your holistic health.
The Health Lab is not about lab testing but a wellness research and development center that focuses on providing innovative solutions to improve and achieve balance in mind, body, and spirit.
Mission Focus
POND’S Health Lab reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing innovative solutions to improve and achieve balance in mind, body, and spirit.
Similarity
Health Labs Care / CircleDNA
Differentiation
Unlike Health Lab Care or CircleDNA which focuses on physical health and traditional lab tests, the POND’S Health Lab is a wellness and experiment research center that focuses on holistic health.
Links To
All POND’S Brand Extensions
En-02
POND’S Home Garden
Mindfulness organic herbs and vegetables garden to pamper your mind and body.
The Home Garden provides a sanctuary to calm your mind to establish mindfulness practices, grow herbs and vegetables to take care of your mental and physical health.
Mission Focus
POND’S Home Garden reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by establishing mindfulness practices to achieve a more balanced and healthier life.
Similarity
Click & Grow / Harvest to Home
Differentiation
Unlike Click & Grow or Harvest to Home which focus on growing food for yourself, The POND’S Home Garden introduces midfulness methods and practices when tending your home garden.
Links To
POND’S Mindfulness Workshop
POND’S Health Lab
En-03
POND’S Retreat
Step outside familiar patterns and explore different ways of being.
The POND’S Retreat provides a place to free of your life distractions and view it from a fresh perspective, to be in touch with who you really are and clarify what you value.
Mission Focus
POND’S Retreat reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by creating connections and awareness to yourself and aligning the mind, body, and spirit.
Similarity
Esalen / Insight Meditation Society
Differentiation
Unlike Esalen or Insight Meditation Society, which focuses on unleashing human potential and meditation practices, The POND’S Retreat focuses on experiencing a more profound sense of yourself and the world in peaceful nature.
Links To
POND’S Mindfulness Workshop
POND’S Outdoor Yoga
Ex-01
POND’S Outdoor Yoga
Grounding and connecting with nature to improve your mental and physical health.
The Outdoor Yoga is an experience to build connections with nature and self-awareness.
Mission Focus
POND’S Outdoor Yoga reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using activity to reconnect with yourself to improve overall health.
Similarity
Alo Yoga / Beyond Yoga
Differentiation
Unlike Alo Yoga or Beyond Yoga which focus on yoga appreals or classes, The POND’S Outdoor Yoga focuses on balancing the body and mind.
Links To
POND’S Mindfulness Workshop
POND’S Health Lab
Ex-02
POND’S Kitchen
Learn healthy delicious recipes to take care of your mind and body.
The POND’S Kitchen provides culinary and nutrition classes designed by chefs and nutritionists to improve physical health and mind and body alignment.
Mission Focus
POND’S Kitchen reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using cooking as a form of nurturing to increase happiness, and greater wellbeing.
Similarity
Sur la Table / Institute of Culinary Education
Differentiation
Unlike Sur la Table or Institute of Culinary Education which focus on providing culinary classes, The POND’S Kitchen provides experiences designed by nutritionists and chefs to gain min and body alignment.
Links To
POND’S Health Lab
Ex-03
POND'S Mindfulness Workshop
Recognize the importance of mental state and increase self-compassion.
The Mindfulness Workshop offers attention and mindfulness training that builds emotional intelligence skills and reduces stress and negative thinking to improve health and life quality.
Mission Focus
POND’S Mindfulness Workshop reinforces
our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by helping people become more aware of their thoughts, feelings and body sensations.
Similarity
Mindful.org / The Mindfulness Program
Differentiation
Unlike Mindful.org or The Mindfulness Program which focuses on meditation and relaxation training, The POND’S Mindfulness Workshop teaches methods to manage people’s thoughts, feelings, and body sensations after becoming aware of them.
Links To
POND’S Wellness Kit
POND’S Health Lab
POND’S Outdoor Yoga
Ex-04
POND’S Body Intelligence
Smile can be the source of your joy.
Body Intelligence influence the mind. Physical movement coupled with the right intention will inherently affect the subconscious level of awareness, which in turn helps your moods, emotions, thoughts, beliefs and life experiences.
Mission Focus
POND’S Body Intelligence reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using scientific methods and non-verbal body language to influence hormones in the body, which improves a person’s confidence and mental health.
Similarity
Psychologist World / Center for body language
Differentiation
Unlike Psychologist World or Center for body language which focuses on reading other’s body languages and adjust physical postures, The POND’S Body Intelligence uses scientific methods to improves a person’s confidence and mental health.
Links To
POND’S Beauty Seminar
Ed-01
POND’S Beauty Seminar
Provide inspiring techniques in building confidence in all aspects of your life.
The Beauty Seminar provides activities, exhibitions, panel discussions to deliver techniques in developing confidence, self-esteem, and your inner and outer beauty.
Mission Focus
POND’S Beauty Seminar reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by provi-ding specialized knowledge from experts to renewing motivation and build confidence.
Similarity
Unleash the Power Within / FirePower Seminar
Differentiation
Unlike Unleash the Power Within or FirePower Seminar which focus on facilitating individual in developing a successful career, The POND’S Beauty Seminar focuses on developing confidence and self-esteem.
Links To
POND’S Empowerment Program
POND’S Admiration Day
Ev-01
POND’S Admiration Day
International celebration to show appreciation and gratitude.
Admiration Day is an international event that encourages people to show their appreciation for anything that benefits or enriches their life.
Mission Focus
POND’S Admiration Day reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by helping people feel more positive, relish good experiences, improve their health, deal with adversity, and build strong relationships.
Similarity
World Gratitude Day
Differentiation
Unlike World Gratitude Day which focuses on appreciating others who has done something worth acknowledging, The POND’S Admiration Day focues on appreciating things that make you feel confident, happe, and healthy.
Links To
POND’S Empowerment Program
POND’S Beauty Seminar
POND’S Empathy Forum
Ed-02
POND’S Empathy Forum
Increase empathy towards others and self acceptance to improve mental and overall wellbeing.
The Empathy Forum provides discussion groups, ideas sharing, expert conversation and empathy workshops to practice empathy to increase confidence.
Mission Focus
POND’S Empathy Forum reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by provi-ding psychological processes to boost confidence and wellbeing.
Similarity
SkillsCamp / Innovative Training.org
Differentiation
Unlike SkillsCamp or Innovative Training.org which focus on softskill development for leadership, the POND’S Empathy Forum focuses on personal-growth in a balanced life.
Links To
POND’S Empowerment Program
POND’S Admiration Day
Ev-02
POND’S #IAMBEAUTIFUL
Share meaningful moments in life that make you feel beautiful.
The #IAMBEAUTIFUL campaign provides a channel to share, inspire and empower yourself and others to live a more balanced and healthier life. (Moving posters and interactive screens placed in different city locations. Social Media Campaigns)
Mission Focus
POND’S #IAMBEAUTIFUL Campaign reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by creating a national event that integrates with technology devices to deliver our brand message.
Similarity
Chanel’s “effortless beauty” campaign / Hourglass “eye to eye“ campaign
Differentiation
Unlike Chanel’s “effortless beauty” campaign or Hourglass “eye to eye“ campaign which focus on promoting beauty products, The POND’S #IAMBEAUTIFUL Campaign promotes the appreciation of all kinds of beauty globally.
Links To
POND’S Wellness Kit
POND’S Empowerment Program
POND’S Beauty Seminar
POND’S Empathy Forum
CBO-02
Headspace x POND'S
Cultivate a sense that we are worthy, valuable, and lovable through simple daily actions.
Deliver science-backed meditation and mindfulness tools, help support your mental health, and find a healthier, happier you. To offer compassion while also holding ourselves accountable and developing self-love benefits from the daily, sustained practice.
Mission Focus
Headspace x POND’S reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by teaching people to seek internal validation and feel positive about themselves.
Similarity
Calm / Ten Percent Happier Meditation
Differentiation
Unlike Calm or Ten Percent Happier Meditation which focus on meditation techniques to relief stress, Headspace x POND’S focuses on regaining self-compassion to live a more balanced live.
Links To
POND’S Wellness Kit
POND’S Beauty Seminar
POND’S Empathy Forum
CBO-03
The Happiness Project x POND'S
Develop positive habits that make your life healthier and happier.
POND’S collaborates with The Happiness Project’s Happier App to provide personalized strategies to help you become happier and healthier and learn insights about yourself.
Mission Focus
The Happiness Project x POND’S reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by providing personalized strategies for self-development.
Similarity
BestSelf Company
Differentiation
Unlike BestSelf Company which focus on mental health, The Happiness Project x POND’S focuses on mental health and personal development.
Links To
POND’S Empowerment Program
CBO-01
Fitbit x POND'S Challenge
Go on adventures and explore unique locations.
POND’S collaborates with Fitbit to embark on virtual experiences through exciting destinations to discover landmarks, take in breathtaking views & reach your fitness and mindfulness goals.
Mission Focus
Fitbit x POND’S Challenge reinforces our mission of bringing out the beauty and confidence in women with the best science, technology, and natural methods by using engaging ways to ground yourself and boost physical health.
Similarity
Adidas Runtastic / Nike+ Training Club
Differentiation
Unlike Adidas Runtastic or Nike+ Training Club which focus on physical health, Fitbit x POND’S Challenge focuses on physical activities and wellbeing to maintain a healthy life.
Links To
POND’S Empowerment Program